Liquid C2, a business entity of Cassava Technologies and a global leader in technology with African roots, has announced the launch of its AI-powered Google Cloud distribution program, known as Liquid G. The purpose of Liquid G is to accelerate cloud adoption and growth among African resellers and enterprises. Delivered through Cloudmania, this program builds upon the company’s long-standing collaboration with Google Cloud and represents a significant advancement in expanding access to advanced cloud technologies across the continent.
“Cloud adoption in Africa is accelerating, and resellers need solutions that are both accessible and intelligent,” said Oswald Jumira, CEO of Liquid C2. “Liquid G redefines how African resellers engage with Google Cloud, making the process smarter, faster, and more rewarding. Our goal is to empower local businesses to leverage cloud innovation in ways that directly enhance productivity and growth, ensuring that more Africans have access to the tools needed to thrive in the digital economy.”
Unlike traditional distributors, Liquid G focuses on AI-enabled support to streamline business operations for resellers while showcasing best-in-class Google Cloud infrastructure, AI, and data analytics solutions that are increasingly in demand on the African continent. The program simplifies the reseller journey by providing a single provider with an integrated marketplace for service procurement and billing in local currency. Through this initiative, resellers can strengthen customer relationships, increase multi-cloud margins, and expand their service offerings with minimal complexity.
By integrating AI into every step, from onboarding to product discovery, Liquid G delivers a unique experience that aligns with the evolving needs of African digital businesses. “We are excited to see Liquid C2 launch the Liquid G program,” said Simon Aldous, Director of Channel Sales for the UKI and SSA at Google Cloud. “This initiative marks a significant step in making Google Cloud’s powerful infrastructure, AI, and data analytics solutions more accessible to businesses across Africa. Our long-term collaboration with Liquid C2 continues to drive cloud adoption, and Liquid G’s focus on streamlining the reseller journey will undoubtedly empower local enterprises to innovate and thrive in the digital economy.”
The launch of this program positions Liquid C2 as one of Africa’s most comprehensive multi-cloud service providers. It also reinforces the company’s goal of leveraging partnerships to make world-class cloud services more accessible, aligning with its mission to empower businesses to thrive through digital solutions.