Seismic has unveiled its Fall 2025 Product Release, featuring the debut of Aura AI Agents — a new suite of intelligent assistants designed to revolutionize enterprise enablement through automation, personalization, and contextual intelligence.
According to the company’s announcement, Aura AI Agents are built to help teams work smarter by automating repetitive processes, providing actionable insights, and improving decision-making across sales, marketing, and customer success operations. The rollout marks one of Seismic’s most ambitious product upgrades to date.
Aura AI Agents use Seismic’s proprietary data models to adapt to an organization’s unique needs. Each agent is capable of learning user preferences, interpreting business goals, and delivering tailored recommendations in real time. The goal, Seismic says, is to eliminate manual tasks and empower teams to focus on strategic, high-value work.
Doug Winter, Seismic’s CEO, noted that the launch reflects the company’s ongoing investment in generative AI and its commitment to helping clients harness technology responsibly. “Aura represents the next evolution of enablement — where AI not only supports teams but anticipates their needs,” he said in the release.
Industry experts have described the move as timely, with AI adoption accelerating across enterprise functions. As companies seek scalable solutions for performance, compliance, and customer engagement, Seismic’s introduction of Aura AI Agents could redefine how organizations structure their digital enablement strategies.
The Fall 2025 release also includes upgrades to Seismic’s analytics engine, deeper integrations with major CRM and collaboration platforms, and enhanced privacy and security measures to ensure safe AI deployment at scale.
Analysts believe this release positions Seismic as a leader in enterprise AI enablement, blending automation with human insight to drive measurable business outcomes. The company plans to expand Aura’s capabilities further through early 2026, with a focus on predictive analytics and adaptive content management.
Seismic’s Aura AI Agents are available immediately to enterprise clients, with global rollout expected to continue through Q4 2025.