Snapchat is facing a wave of anger from users after reports surfaced that the platform plans to introduce fees for storing old photos and videos in its popular “Memories” feature. The update, revealed in early leaks and confirmed by BBC Tech, has triggered widespread criticism online, with many accusing the company of turning personal memories into profit.
For years, Snapchat’s Memories function allowed users to save photos and videos on the platform’s cloud servers for free — a core part of its emotional appeal. But under the new plan, users who exceed a set storage limit will be asked to pay a monthly subscription fee to continue accessing older content.
The company claims the move is designed to “support server costs” and “enhance long-term media storage reliability.” However, critics argue that it undermines the trust that made Snapchat a safe space for documenting personal moments.
Social media reactions have been intense. Many users took to X (formerly Twitter) and TikTok to express frustration, calling the decision “greedy” and “tone-deaf.” Some even compared it to Meta’s paid verification rollout, warning that the shift could alienate younger audiences who made the app popular in the first place.
Analysts say Snapchat’s push for paid features reflects broader challenges in the social media industry, where advertising revenues have slowed, and platforms are seeking new income streams. Still, for millions of users, the idea of paying to keep their digital past feels like losing the soul of the app.
