ARTICLES

THE BUSINESS OF ‘KNOW-HOW’

Technology is the application of scientific knowledge for practical purposes; it is machinery and equipment developed…

The 5 Step Framework to building a strong business system

Starting, building and growing a business is exciting. But often things get out of control. Balls…

Applying the Phoenix Strategy

According to folklore, the Phoenix can live for as long as 500 years and when it…

BRANDING, YOU FIRST

As a startup, you are your brand first before your business. Whichever way it goes or…

BUSINESS GROWTH: CUSTOMER RETENTION

The consumers of any product or service are the target audience, your customers: the ones that…

Turning passion into a global brand – Toheeb Ojuolape

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