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Fanta has announced a major Halloween campaign in partnership with Universal Pictures and Blumhouse, positioning the brand at the center of this year’s spooky season celebrations. The collaboration aims to merge entertainment and consumer culture, delivering immersive experiences that connect film fans and soft drink lovers alike.
Through the partnership, Fanta is launching a limited-edition line of Halloween-inspired packaging featuring iconic visuals from Universal and Blumhouse horror franchises. The campaign will also roll out digital activations, including social challenges, AR filters, and themed giveaways designed to boost fan participation online and in stores.
Coca-Cola, Fanta’s parent company, said the partnership underscores its mission to blend creativity, culture, and refreshment in new ways that resonate with younger audiences. By leveraging the excitement around Halloween, Fanta is tapping into one of the most celebrated pop culture moments of the year to drive brand affinity and seasonal sales.
Marketing analysts see the collaboration as a strategic win for both sides. For Fanta, it deepens its playful identity and connects with Gen Z consumers through cinematic storytelling. For Universal and Blumhouse, it extends the reach of their horror franchises beyond the screen, amplifying audience engagement in everyday life.
The campaign will include in-theater promotions, Halloween events, and cross-platform storytelling that blends film content with Fanta’s vibrant brand personality. This multi-channel approach reflects how entertainment and marketing continue to evolve, blurring the boundaries between consumption and experience.
Fanta’s seasonal marketing efforts have seen success in past years, but this partnership marks its boldest Halloween activation to date. The combination of horror icons and playful branding could set a new benchmark for how beverage brands participate in cultural moments.
As the campaign unfolds globally, consumers can expect to see special edition bottles, exclusive content, and opportunities to win film-related merchandise. It’s an ambitious effort to make Halloween not just a night of fright, but a season of flavor and fun.
Through the partnership, Fanta is launching a limited-edition line of Halloween-inspired packaging featuring iconic visuals from Universal and Blumhouse horror franchises. The campaign will also roll out digital activations, including social challenges, AR filters, and themed giveaways designed to boost fan participation online and in stores.
Coca-Cola, Fanta’s parent company, said the partnership underscores its mission to blend creativity, culture, and refreshment in new ways that resonate with younger audiences. By leveraging the excitement around Halloween, Fanta is tapping into one of the most celebrated pop culture moments of the year to drive brand affinity and seasonal sales.
Marketing analysts see the collaboration as a strategic win for both sides. For Fanta, it deepens its playful identity and connects with Gen Z consumers through cinematic storytelling. For Universal and Blumhouse, it extends the reach of their horror franchises beyond the screen, amplifying audience engagement in everyday life.
The campaign will include in-theater promotions, Halloween events, and cross-platform storytelling that blends film content with Fanta’s vibrant brand personality. This multi-channel approach reflects how entertainment and marketing continue to evolve, blurring the boundaries between consumption and experience.
Fanta’s seasonal marketing efforts have seen success in past years, but this partnership marks its boldest Halloween activation to date. The combination of horror icons and playful branding could set a new benchmark for how beverage brands participate in cultural moments.
As the campaign unfolds globally, consumers can expect to see special edition bottles, exclusive content, and opportunities to win film-related merchandise. It’s an ambitious effort to make Halloween not just a night of fright, but a season of flavor and fun.